Doritos and Yahoo Video are now partnering up to offer users the chance to create a Doritos commercial, with the winner getting a TV ad spot during the Superbowl. There are some pretty funny commercials so far and it will undoubtedly turn out to be a really good campaign.
With the ease and popularity of user-generated media, thanks to outlets like Yahoo Video and a particular Google acquisition, this could create a nice opportunity for local businesses. For one, it cuts down production costs. More importantly, it could give businesses a great viral buzz from just one 30-second TV spot.
Auto dealerships could be an example. We’ve all seen the bad local commercials from them. They could be cheesy, highly discounted ads produced from a local station, or cookie-cutter national ads with a quick local blurb at the end. A user-generated contest could develop an effective commercial in return for… well, a new car.
I like new cars.